| This  project deals with dieting and drug addiction, two activities that are  currently very popular among young people in Georgia. People get involved with  them out of desperation, not knowing what else to do. They also offer a kind of  hopeless escape: people feel a kind of security by wishing for something that they  know will never happen. Subutex  is something like a methadone, it is made to help people cut down on drug use  and to prevent cold-turkey. It is imported to Georgia  from France.  Instead of using it for its proper purpose, this pill is usually shared and shot  up by groups of eight young men. The poster I made showed an enlarged Subutex  pill with eight common, urban Georgian names printed next to it. Next to this  poster there was another one offering two kinds of diet for young women. The first  was a diet for intellectuals, which was mostly recommended to women with jobs  and higher education degrees; among other things it claimed that the diet will  be most effective if one speaks English and has computer skills (referring to  the only job opportunities in Georgia: in order to get work in foreign companies,  it is essential to have English and computer skills). The second diet was for  people who were unemployed, and included advice on how by sleeping long hours  one could lose several kilos. The diet included more absurd facts but was  written in a such a way that it was hard to grasp its ironic message right  away. I  placed these posters all over the city on the garbage containers and in the  places where the young people gather. Later on I photographed these places and  made postcards: “Greetings from Georgia”. |